In which method of budgeting is the spending level based on the number of new customers desired and the percentage of current customers that the firm must retain to leverage investments in already established relationships?

Question $21$ options:

basing the budget on the job to be done

basing the budget on any uncommitted revenue

setting the budget as a certain number of cents or dollars per sales unit

matching expenditures with competitors

setting the budget as a certain number of dollars per person