In which of the following situations would the use of a focus group be preferable to a survey? A donut shop wants to find out how many people prefer glazed donuts over cream-filled donuts. A home improvement supply store operating at the national level wants to see if there is a relationship between zip code and the number of trips its customers make to its stores. A consulting company is interested in examining why its employee turnover is significantly higher than the industry standard. A maker of snow coats would like to investigate which features of winter jackets customers value most