In which one of the following situations does it make the most sense for a company to consider modifying its strategy to achieve a competitive advantage over rivals based on "high" S$/$Q ratings $(8\mathrm{.}5$ stars or higher$)$ that is marketed at well above$-$average prices?

When the company is struggling to achieve the sales volumes needed to meet or beat the five investor$-$expected performance targets because the global marketplace for branded footwear is crowded with companies locked in a fierce competitive battle to sell branded footwear with high S$/$Q ratings at premium prices to the same relatively small high$-$end buyer segment

When many rivals are growing their sales of branded footwear in the Internet segment by offering free shipping to online shoppers

When most every other rival company has $10$ million or more pairs of production capacity and seems to be pursuing a low$-$cost$/$low$-$price$/$high$-$volume strategy

When competition among rival companies is much stronger for branded footwear than for private$-$label footwear, thus resulting in the profit margins for branded footwear being lower than those for private$-$label footwear

When other companies selling branded footwear having high S$/$Q ratings are spending heavily on bids to sign celebrities to contracts to endorse their brand of athletic footwear