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In which stage of the new product development process is a preliminary version of the product produced? Screening Test marketing Prototype development Concept testing
In which stage of the new product development process is a preliminary version of the product produced?
Screening
Test marketing
Prototype development
Concept testing
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Essentials of strategic management
Authors: Charles w. l. hill, Gareth r. Jones
3rd Edition
1111525196, 978-1111525194
