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In which ways do services differ from goods and what are the implications of these differences on managing the marketing mix (identify at least two)
In which ways do services differ from goods and what are the implications of these differences on managing the marketing mix (identify at least two)
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Introduction to Operations and Supply Chain Management
Authors: Cecil B. Bozarth, Robert B. Handfield
3rd edition
132747324, 978-0132747325
