In your book review Figure 8.2 and provide an example of a firm that is in each quadrant: Quadrant 1 firms tend to emphasize cost leadership, likely to be resource-based and/or mature. Quadrant 3 firms generally can choose either the cost or differentiation strategies, or perhaps combine them because of the strength of both their C S A s and F S A s. Quadrant 2 firms represent less-efficient firms with few intrinsic C S A s or F S A s. Firms in quadrant 4 are generally differentiated firms with strong F S A s in marketing and customization