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In your course textbook, review Case 1 - 2 , McDonald s Expands Globally While Adjusting Its Local Recipe on page 3 1 to understand
In your course textbook, review Case McDonalds Expands Globally While Adjusting Its Local Recipe on page to understand how the QSR brand is entering the huge Indian market. Second, scan the criteria used to categorize a nations economy on pages Finally, read Case Indias Economy at the Crossroads on page to understand how the countrys leadership is encouraging foreign investment.
Once you have completed the above readingreview identify and explain at least two opportunities and two potential problems for McDs market entry approach in India. In your post, be sure to address Indias economy, PM Modis desire to attract appropriate foreign investment, and McDs global marketing strategy as drivers of the stated opportunities and problems.
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