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In your group, or as an individual, imagine you have started a consulting business. Your customers are, of course, other businesses. Your work is quite
In your group, or as an individual, imagine you have started a consulting business. Your customers are, of course, other businesses. Your work is quite mobile - it can be done in any city in most countries - so you think you'll use advertising to find clients rather than spending endless days making cold calls by email or telephone. What media will you choose to concentrate on to take your message into at least eight different city markets, and why do you think that will be the most effective way to use your money to reach potential customers
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