Question
In your group, you are expected to select and prepare a complete event proposal for a large-scale event. You are in competition with other event
In your group, you are expected to select and prepare a complete event proposal for a large-scale event. You are in competition with other event planners, and as such, you must prepare a proposal which clearly and succinctly outlines your plans for this event. We will focus the event to align with TIFF and it mission and vision. The event that you will be preparing a proposal for can be one of the following events that will take place during TIFF.
- Festival Street Kick Off with Kardinal Offishall
You will need to incorporate all aspects of event planning, sponsorship etc. Use the rubric in preparation for the proposal and for guidance.
The goals of this assignment are:
- To identify and plan an event which embraces the objectives of the event
- To incorporate various elements/components of an event into a written proposal
- To work in a team environment
Prepare a written proposal which includes the following:
- Objectives and goals
- Date / Time
- Budget
- Venue
- Programming / Activities
- Target Audience
- Marketing
- Operations and Logistics
- Risk Management
- Evaluation
The proposal must be feasible and viable.
HOST 1135: Event Proposal Rubric
Value: 35%
Component | Marks | |
Event concept description | Clear description of event | /5 |
Event Vision and Mission (Goals and objectives) | SMART, long term, short term, connected | /5 |
Date / Time | When and why | /5 |
Location | Selected venue appropriate to the event | /5 |
Target Audience | Who (audience profile - demographics) and planned number of attendees | /5 |
Programming / Activities | Type and appropriateness in conjunction with TIFF and appropriateness for event attendees, schedule presented. | /10 |
Budget | Budget appropriately showcases feasible/realistic revenues and/or expenses. Potential sponsorships. | /10 |
Marketing | Identification of appropriate avenues to market the event | /5 |
Operations & Logistics | Includes various aspects related to operations & logistics. Includes a floor plan, equipment list, staffing plan and other aspects as appropriate. Performers and vendors introduced. | /10 |
Risk Management | Risks are identified that include the area and prevention strategies | /5 |
Evaluation | Identifies strategies for appropriately evaluating the event, sample of data collection instrument, and post evaluation strategy | /5 |
Report organization | Clear and Concise including headings, page numbers, appendices, title page | /10 |
Professional | Proper Grammar, Spelling and Punctuation | /10 |
TOTAL | /90 |
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