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In your group, you are expected to select and prepare a complete event proposal for a large-scale event. You are in competition with other event

In your group, you are expected to select and prepare a complete event proposal for a large-scale event. You are in competition with other event planners, and as such, you must prepare a proposal which clearly and succinctly outlines your plans for this event. We will focus the event to align with TIFF and it mission and vision. The event that you will be preparing a proposal for can be one of the following events that will take place during TIFF.

  • Festival Street Kick Off with Kardinal Offishall

You will need to incorporate all aspects of event planning, sponsorship etc. Use the rubric in preparation for the proposal and for guidance.

The goals of this assignment are:

  • To identify and plan an event which embraces the objectives of the event
  • To incorporate various elements/components of an event into a written proposal
  • To work in a team environment

Prepare a written proposal which includes the following:

  1. Objectives and goals
  2. Date / Time
  3. Budget
  4. Venue
  5. Programming / Activities
  6. Target Audience
  7. Marketing
  8. Operations and Logistics
  9. Risk Management
  10. Evaluation

The proposal must be feasible and viable.

HOST 1135: Event Proposal Rubric

Value: 35%

Component Marks
Event concept description Clear description of event /5
Event Vision and Mission (Goals and objectives) SMART, long term, short term, connected /5
Date / Time When and why /5
Location Selected venue appropriate to the event /5
Target Audience Who (audience profile - demographics) and planned number of attendees /5
Programming / Activities Type and appropriateness in conjunction with TIFF and appropriateness for event attendees, schedule presented. /10
Budget Budget appropriately showcases feasible/realistic revenues and/or expenses. Potential sponsorships. /10
Marketing Identification of appropriate avenues to market the event /5
Operations & Logistics Includes various aspects related to operations & logistics. Includes a floor plan, equipment list, staffing plan and other aspects as appropriate. Performers and vendors introduced. /10
Risk Management Risks are identified that include the area and prevention strategies /5
Evaluation Identifies strategies for appropriately evaluating the event, sample of data collection instrument, and post evaluation strategy /5
Report organization Clear and Concise including headings, page numbers, appendices, title page /10
Professional Proper Grammar, Spelling and Punctuation /10

TOTAL

/90

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