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In your opinion, do you feel the Six Pillars apply primarily to business-to-consumer marketing, business-to-business marketing, or both?
In your opinion, do you feel the Six Pillars apply primarily to business-to-consumer marketing, business-to-business marketing, or both?
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The Six Pillars of the Marketing Mix also known as the 4Ps Product Price Place Promotion People and Process are widely applicable to both businesstoco...
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Business Law Text and Cases
Authors: Kenneth W. Clarkson, Roger LeRoy Miller, Gaylord A. Jentz, F
11th Edition
324655223, 978-0324655223
