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In your opinion (ladies), what are the key differentiating features that you look for in handbags, and what could Coach do to re-earn your business?

  • In your opinion (ladies), what are the key differentiating features that you look for in handbags, and what could Coach do to re-earn your business? Rank COH, KORS, and KATE in terms of price, style, youthfulness, and quality. Develop a 3 × 4 matrix to reveal your positioning of these rival firms along these dimensions.

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