In your opinion, what would frozen bread producers wish to happen to the price of raw materials and ingredients they need in order to produce frozen bread and why.

GCC Frozen Bakery Market Rising Trends and New Technologies Research 2018 to 2023 The 606 frozen bakery product market was valued at USD 161.52 million in M is expected to reach USD 241.14 million by 2022 with yearly growing of 10% during the forecast period (20182023). Convenience is the leading driver for the market, due to the growing busy lifestyle in the region. Expanding retail market is giving good opportunity for more international and domestic companies to enter the market. The 606 packaged food market is booming, with rising demand for healthy and international foods, from a growing base of expatriates as well as young consumers. Saudi Arabia is home to one of the largest your'g populations, who form the main consumers of bakery products. Consequently, it is resulting in an everincreasirrg demand for the frozen bakery products to satisfy the growing demand. Due to its ease of access and the availability of prebaked products in the form of frozen goods, bread is the most consumed bakery product in the GCC region. Countries, such as Kuwait, UAE, and Qatar represent the wealthiest and busiest nations of the world. Therefore, consumers prefer to consume readytoeat products. In addition, from January 2018, many 660 countries announced a 10% pay rise in salaries for government employees, resulting in an estimated 5% increase in frozen bread sales. Frozen bread occupies a major share of 39.14% in the GCC frozen bakery market, followed by frozen pizza crusts. Expandir'g foodservice restaurants, especially fast food industry and cafes in GCC, offers a wonderful opportunity for frozen bakery product companies, as it lowers costs by saving time and requiring less skilled workforce. In addition, these companies adapted advanced positive technology Over 25% of the food products originate from import in BBC, mainly from the United States and Europe. Many leading European frozen bakery companies, such as amt; Group, are capturing the market share in the region and increasing their presence by reducing their costs through the introduction of latest technology and fast machines. Furthermore, the market eniects a shift away from United States producers to European producers. This is rstiy because European frozen bread producers have offered discounts of up to 5% to US producers, which resulted in an increase in sales for these European producers from i2,00f] units to 81,360 units in the month of April. Secondly, the number ofAmerican producers and mis have decreased over the past year due to mm weather conditions in the areas where the largest frozen bread producers are located. Amal Khaled, an analyst fnom BMG Food Cooperation stated and explained that the price elasticity of demand (FED) is becoming more elastic in the region as consumers have more options available as they go food shopping. GCC consumers have increasir'g preference for international frozen bakery products. Hot climate in the region, which demands increased shelf life of bakery products, is another factor driving the market. Several hypemiarkets furthermore estimated that for every 1 percent rise in frozen bread prices a 3% reduction in oven bags was registered over the past year. Whatever lies ahead, it seems it will be interesting upcoming years for the new frozen bread industry