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In your own words, how would you describe Integrated Marketing Communications to a business owner? Why is IMC so important when creating a promotional strategy?
In your own words, how would you describe Integrated Marketing Communications to a business owner?
Why is IMC so important when creating a promotional strategy?
What is one way you think Ventura College can better implement IMC?
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Advanced Financial Accounting
Authors: Theodore Christensen, David Cottrell, Cassy Budd
12th Edition
1260165116, 9781260165111
