In your textbook, on page 347. Appendix B: there are nine leaders who have been profiled as running ethical companies. Select one of those nine and write a 100- word review about their philosophies. Appendix B: Profiles in Business Ethics: Contemporary Thought Leaders Dan Bane, chairman and chief executive officer of Trader With roots in Pasadena, California, the Trader Joe's brand is no stranger to ethical and sustainable business practices. At its origin, when it was a mere convenience store and still called Pronto Markets, founder Joe Coulombe opted to pay his employees at the median California family income rate. He did not want to exploit his employees the way he felt other large convenience chains did at the time. After reading about the looming threats to the environment in 1970, Joe transformed his stores to become more health and environmentally conscious. Indeed, as far back as 1977, the growing chain of grocery stores began selling reusable "Save-A-Tree" canvas bags to its customers to encourage more environmentally friendly shopping practices. These ethical principles, like the plastic lobsters it decorates its stores with and the Hawaiian shirts its employees wear, have become an integral and recognizable part of the Trader Joe's brand. With more than four hundred stores nationwide, this chain of grocery stores specializing in reasonably priced, high-end cheeses, wines, and organic foods is a beacon of ethical business practices in the grocery industry. Joe Coulombe, the original Trader Joe, has long since given up his Hawaiian shirts and his role as leader of the company. Since 2001, Trader Joe's chief executive officer (CEO) has been Dan Bane. Bane has held firm on the ethical values established decades before. As part of his leadership approach, he otten works in his stores so he can interact with customers and employees. He imagines the organizational principle at work at Trader Joe's as an inverted pyramid, where he as CEO sits at the bottom of the pyramid and the many employees and customers are at the top. He thinks of himself more like a conductor of an orchestra than a dictator shouting orders at his underlings.. Bane's Trader Joe's has seven core values: demonstrating integrity, being product-driven, producing customer "Wow" experiences, challenging bureaucracy, seeking continuous improvement, treating the store as the brand, and being a national and neighborhood company. These core values are a roadmap for Bane and the company. As he sees it, it is his job to make sure we stay on those [values] and preach those all the time." As an extension of its values, Trader Joe's tries to keep a close watch on its supply chain. In 2010, it was taken to task by environmental groups for selling seafood that had been harvested in environmentally unfriendly ways. Bane took this criticism to heart and pledged to do better. The company now sends its purchasers out to the very locations where they produce the product they sell. Bane wants to be certain that the suppliers are using practices that are consistent with Trader Joe's focus on environmental sustainability and even labor practices. As an added precaution, he also works with Greenpeace to keep the store shelves as green-friendly as possible, Watch this video of Dan Bane discussing his position gly ethics as CEO of Trader Joe's to learn more