In your video presentation, address the following aspects of your chosen brand:

1. Differentiation and positioning strategy of the brand

2. Value proposition

3. Branding attributes and strategies a. Brand personality and innovation

4. Pricing strategies

a. Does the brand price products/services/experiences? If so, can you identify any product mix/price adjustment strategies?

5. Place

a. Objectives and the choice of value delivery network

b. Channel behaviour and organisation of value chain network

c. Role of key members of value chain (distributors/wholesalers/retailers/digital intermediaries for online delivery and transactions, etc.)

6. Promotion, emphasising, where relevant:

a. Advertising

b. Sales promotion

c. Personal selling

d. Public relations

e. Digital and social media

7. Conclusion In your script, please include the following:

1. A title page to your assignment with your: a. Name b. Student Number c. Name of the unit (MM110 Fundamentals of Marketing) d. The link to your video (from Dropbox or YouTube).

2. Differentiation and positioning strategy 3. Value proposition 4. Branding attributes and strategies 5. Pricing strategies 6. Place 7. Promotion 8. Conclusion 9. References