Inbound marketing strategy for the following case study. HEC Montreal is unable to get a full view and understanding of the Student lifecycle. The university is also finding it challenging to amalgamate all of its data from various departments into one common database. HEC Montreal should find the most suitable approaches which would result in the effective implementation of CRM in order to get a better understanding of the student's life cycle at HEC Montreal. Even after using a variety of marketing tactics, HEC Montreal encountered problems in attracting and retaining the right students.

Inbound Marketing Campaign Strategy: Explain how the user will be acquired and engaged throughout the customer engagement and the entire email content journey. Please include a Journey Map.