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ince Gatorade Thirst Quencher was concocted in 1965, its marketers have introduced Gatorade Frost in 1997, Gatorade Fierce in 1999, the Gatorade Performance Series in

ince Gatorade Thirst Quencher was concocted in 1965, its marketers have introduced Gatorade Frost in 1997, Gatorade Fierce in 1999, the Gatorade Performance Series in 2001, Gatorade Rain in 2006, and the Gatorade G Series in 2011, to name a few. These introductions are examples of __________.

brand extensions

a product class

subbranding

product line extensions

primary demand

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