InChapter 9 -Revenue Management at Heritage Visitor Attractionsand Chapter 10- Theme Parks Revenue Management,we learn the importance of maximizing revenue in the attractions sector.In the reading, we also learn the struggles both HVAs and theme parks potentially face with generating enough revenue to cover costs (and ultimately be profitable).

After readings and video titled, Exploring Walt Disney World Planningto address the following:

• Discuss at least two ways Walt Disney World practices effective revenue management?
• How can these same techniques be utilized by other attractions to assist in maximizing revenue?