In-class Assignment: E-commerce

Find an online video of an E-commerce success story that inspires you:

Post the link below:

1. Why do you find this video inspiring?

2. What did this company/brand do to get their product or service sold online?

3. Would you like to do something similar or different - and if so, how would you go about it? Be very specific in terms of planning, budgeting, marketing efforts and advertising.

4. What would be your key strategies to make sure your brand or product successfully penetrates international markets or a specific international market? Your "secret to success"?

5. If in 5 years we could see a video like this features YOU and YOUR product or brand, what will we see? Please be honest and confident - and keep a record of this for yourself.