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In-class exercise . Assume that company X, a manufacturer of office supplies, follows the a. Selling concept. b. Marketing concept c. Societal marketing concept Compare

In-class exercise . Assume that company X, a manufacturer of office supplies, follows the a. Selling concept. b. Marketing concept c. Societal marketing concept Compare and contrast each orientation and discuss how the firm may lose OR gain sight of customer relationships for each marketing orientation

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