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Include a purpose statement that covers the problem and the key themes around your solution. [Need #1: Improve response time for customer questions Need #2:
Include a purpose statement that covers the problem and the key themes around your solution. [Need #1: Improve response time for customer questions Need #2: Improve upon weaknesses in upsell/cross-sell volumes Need #3: Rapid training for staff on new system]
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Strategic Brand Management
Authors: Alexander Chernev
3rd Edition
193657263X, 9781936572632
