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Major 1 20/10/2019 Q3. A retailer with a chain of stores is planning product promotions for a future period. The following information relates to a product which is being considered for a four-week promotion: Normal weekly sales (i.e. without promotion), 2400 units at 2.80 per unit. Normal contribution margin, 45% of normal selling price. Promotional discount, 20% (i.e. normal selling price reduced by 20% during the promotion). S= 2.24 Expected promotion sales multiplier, 2.5 (i.e. weekly sales units expected during the promotion is 2.5 x 2400 = 6000 units) Additional fixed costs incurred to run the promotion (i.e. unaffected by the level of promotional sales) are forecast to be 5400Unit variable costs would be expected to remain at the same level as normal. Calculate the expected incremental profit/ (loss) from the promotion. (4 points) 2400 Coo without with