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includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital
includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) Home Box Office (pay television) $16,600 45,000 Warner Bros. (films, television, and videos) 19,900 Assume that the variable costs as a percent of sales for each segment are as follows: Turner 54% Home Box Office 32% Warner Bros. 38% a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Revenues Variable costs Contribution margin Turner Home Box Office Warner Bros. Contribution margin ratio (as a percent) % % %
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