Income statement data Additional information Fixed manufacturing overhead costs account for 40% of the cost of goods, while only 30% of the operating expenses are fixed. Since the bran flakes line is just one of the company's cereal operations, only $730,000 of direct fixed costs (the majority of which is advertising) will be eliminated if the product line is discontinued. The remainder of the fixed costs will still be incurred by the company. Suppose Wheatum is considering discontinuing its bran flakes product line. Assume that during the past year, the bran flakes' product line income statement showed the following: Vew the additional information. If the company decides to disconsinue the product line, what will happen to the compary's operating income? Should Wheatum discontinue the bran flakes product line