Income Statement (in $US) 2015 2016 2017 2018 2019 Revenue $178.2M $179.7M $196.7M $225.3M $251.3M Costs Variable Costs $53.5M $53.9M $59.OM $67.6M $75.3M Fixed Costs $87.OM $87. OM $87.0M $87.OM $87.0M Other Costs $30.OM $29.7M $30.0M $32.9M $37.6M Total Costs $170.5M $170.6M $176.0M $187.5M $199.9M Operating Profit $7 .8M $9. 1M $20.7M $37 .8M $51.4M Cumulative Operating Profit $7. 8M $16.9M $37.6M $75.4M $126.8M2019 Units to Produce (units) 33.5M Channel Price (per 100 loads) $7.50 Formulation Liquid Product Features and Positioning Odor elimination Trade Channel Spend Convenience $7.5M Club $7.5M Grocery $5.0M Mass $5. 0M Total Trade Channel Spend $25. 1M Media Spend Print $1.3M TV $4. 4M Radio $2. 5M Digital Ads $4.4M Total Media Spend $12 .5M