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INCOME STATEMENT Net Sales (actual) Net Sales (in thousands) Net Sales (in millions) Net Sales CAGR 2014-2018 Revenue 1 Year Growth Rate MATTEL INCORPORATED

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INCOME STATEMENT Net Sales (actual) Net Sales (in thousands) Net Sales (in millions) Net Sales CAGR 2014-2018 Revenue 1 Year Growth Rate MATTEL INCORPORATED FINANCIAL ANALYSIS FISCAL YEAR 2014-2018 $ US Numbers in Thousands, except EPS and where indicated 2014 2015 2016 $6,023,819,000.0 $5,702,613,000.0 $5,456,650,000.0 0 0 0 $6,023,819.00 $5,702,613.00 $5,456,650.00 $6,024.00 $5,703.00 $5,457.00 49.21% 46.81% 2017 2018 $4,881,951,000.0 $4,510,852,000.0 0 $4,881,951.00 $4,882.00 37.30% 0 $4,510,852.00 $4,511.00 39.79% Total Cost of Sales $3,022,797.00 $2,896,255.00 Gross Profit $3,001,022.00 $2,806,358.00 $2,902,259.00 $2,554,391.00 $3,061,122.00 $2,716,127.00 $1,820,829.00 $1,794,725.00 Gross Margin 49.82% Operating Income $653,714.00 $540,922.00 $519,233.00 ($342,823.00) ($236,507.00) Operating Margin 10.85% Net Income (NI) $498,874.00 $369,416.00 $318,022.00 ($1,053,836.00) ($530,993.00) NI 1 Year Growth Rate NMF* Return on Sales (ROS) 8.28% 6.48% 5.83% -21.59% -11.77% Total Assets $6,722,046.00 Total Stockholder Equity $2,949,071.00 $6,552,689.00 $2,633,254.00 $6,498,794.00 $2,407,782.00 $6,238,503.00 $1,257,455.00 $5,243,465.00 $669,465.00 Return on Assets (ROA) 7.42% 5.64% 4.89% -16.89% -10.13% Return on Equity (ROE) 16.92% 14.03% 13.21% -83.81% -79.32% Earnings per Share (EPS) -Diluted $1.45 $1.08 $0.92 ($3.07) ($1.54)

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