Incorporated in 1990, Raju Diary Ltd is one of the leading manufacturers and marketers of diary-based branded foods in India. In the initial years, its
Incorporated in 1990, Raju Diary Ltd is one of the leading manufacturers and marketers of diary-based branded foods in India. In the initial years, its operations were restricted only to the collection and distribution of milk. But, over the years it has gained a reasonable market share by offering a diverse range of dairy based products including fresh milk, flavored yogurt, ice creams, buttermilk, cheese, ghee, etc. To raise the capital to finance its expansion plans, Raju Diary Ltd. has decided to approach the capital market through a mix of offers for the sale of 4 crore shares and a public issue of 2 crore shares. In the context of the above case:
a. Draw up a strategy for Raju diary Ltd.
b. Supporting yourself with reasons suggest any two areas that this business can expand in.
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a Strategy for Raju Dairy Ltd Given the brands existing awareness and equity in the dairy segment the company could concentrate its strategy on three ... View full answer
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Authors: Sheridan Titman, John D. Martin
3rd edition
133479528, 978-0133479522
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