Question
Incorporating the Product/Market Expansion Grid, Tim Hortons isconsidering introducing gluten-free donuts for thegluten-intolerant market which it has yet to serve. Which of thefollowing strategies is
Incorporating the Product/Market Expansion Grid, Tim Hortons isconsidering introducing gluten-free donuts for thegluten-intolerant market which it has yet to serve. Which of thefollowing strategies is Tim Hortons undertaking?
Group of answer choices
a. Market development
b. Product development
c. Market penetration
d. Diversification
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Entrepreneurial Small Business
Authors: Jerome Katz, Richard Green
4th edition
78029422, 978-0077513009, 77513002, 978-0078029424
