India is a country for demand in in-expensiveandroid mobile phones

Create an International Marketing Program for a newly design Samsung model Android based mobile phone specifically designed for this target market in India

The Marketing program should focus on the following sections:

1. A cultural Analysis of India and explain why this choice would have a positive impact on the marketing of this new product

2.Brief Company profile and assumptions, Marketing Objectives (SMART), Vision/Mission, Selection/Description of the target Market,Global marketsegmentation, Global Targeting Strategy, Global-positioning and Differentiation strategies in chosen target market, Competitor Analysis, SWOT Analysis, and Market Entry Mode Strategy and aProposed Timeline for Implementation

3. Discuss how you will manipulate the International marketing mix (4 Ps) in successfully launching the brand. For your Communication / promotion program, include the following:

1. Tagline for the global promotional campaign
2. Communication Objectives (SMART)
3. Plan to implement an IMC Model

Make it very practical.