1. Indicate the various promotion options available to companies. What are the advantages and disadvantages of each?

1. What advertising media can companies use to promote their products? What are the strengths and weaknesses of each?

1. What is sales promotion? What are the internal and external reasons for the increased use of sales promotion by U.S.companies?

1. What are trade shows?What benefits exist for companies that use them? What can companies do to ensure that exhibits at trade shows will be most effective?