Indicate whether the statement is true or false. 36. When the price of a good rises, total revenue will fall if the good is elastic in demand. 37. If a good is a normal good, it can not also be income inelastic. 38. From the sellers' perspective, it is most desirable for a product to be perfectly elastic in demand. 39. If Dan's marginal utility from eating one apple is 100 utils and Jorge's marginal utility from eating one apple is 200 utils, it follows that Jorge likes apples more than Dan, assuming that Dan and Jorge measure the marginal utility of apples in exactly the same way. 40. Economists assume that the goal of consumers is to maximize marginal utility