Indicative content Knowledge 2, Application 2, Analysis 4, Evaluation 4 There is likely to be less waste, given the high skills of the craftsmen, which is important considering cost of raw materials. Highly motivated craftsmen are more likely to lead to increased productivity. Build quality of the beds will be higher - reinforcing the quality nature of the product. Provides branding advantages since hand-made is synonymous with high quality. Potential counterbalance Much more expensive to employ. They may require costly and time-consuming training. They may be difficult to replace. Depends on whether machinery could be used to complete the same task at the same quality. Depends on what % of the production of the bed is completed by hand. (d) Assess the importance to a business such as Vi-Spring of having highly-skilled and motivated craftsmen. (12)