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Individual Assignment (20%) Questions 1. Select a transactional e-commerce site of your choice, and discuss TWO macroenvironment forces that may directly influence its content and

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Individual Assignment (20%) Questions 1. Select a transactional e-commerce site of your choice, and discuss TWO macroenvironment forces that may directly influence its content and services provided. Support your answer with examples. ( 20 marks) 2. Discuss TWO main benefits that a company selling consumer goods may gain from its website and integrated digital campaigns. Support your answer with examples. (20 marks) Format of your submission: - Word limit: no more than 1500 words. - Include word count and references at the end of your paper. - Typewritten in Times New Roman or Arial, font size 12, 1.5 lines spacing on A4 paper

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