Individual Digital Report Module

Currys chosen company

This assignment requires each student choose a website of a company and research on their websites and online business strategies and,

1. Identify the E-business model that the website pursues (week 1 topic) Consider E-business concepts and approaches to comment on specific strengths and weaknesses of your chosen website.

2. Identify competitive strategy and digital business strategy the company has followed and provide recommendations/suggestions with clear justifications (week 2 topic).

3. Identify their digital marketing strategies and options and provide recommendations/suggestions with clear justifications (week 4 topic).

4. Using similar web market intelligence platform (similarweb.com) please discuss the customer traffic data and provide recommendations/suggestions for further improvement with clear justification (week 4 topic).

5. Identify the company's e-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification (week 5 topic).

6. Identify the cyber security measures the company website has in place discuss if the company website comply with e-business ethics and provide recommendations/suggestions with justification (week 9 and10 topic).

Please use theories or concepts from academic sources to support your discussion, recommendations, justifications and reference them using Harvard referencing style.