Individual literature review (10% of the total grade). This is an individual submission. Submission deadline: July 19th by 11:00 (11AM). TASK: The main theme for the literature review is: Continuity and change in the relationship between social media and marketing Students should create their own research question under this general heading. The literature review should be 2-3 pages and have a short introduction defining the theme, before reviewing the literature. Include a full reference list after the review. WHAT IS A LITERATURE REVIEW A literature review is the part in books, articles and these where you connect a specific theme with a more general body of academic research. The literature review is not a place for original ideas, the main task is to be able to read and elicit relevant points from what others have written. The literature review should show that you have read and have a grasp of some key research contributions concerning a particular topic in your field. Study the literature section in books and articles to get to know the conventions and genre for how to write academic literature reviews. Write as if the 2-3 pages were part of an academic article. EXPECTATIONS: Refer to at least 3 different sources (books or academic articles). Important evaluation criteria are whether the review is well organized, a specific research question is formulated, the review refers to relevant literature in a systematic way and all the formalities are in place (correct citations, length, number of sources etc.). PRACTICAL Your submission should be 2-3 standard pages long. Use Times New Roman, Times or Calibri, 12pt, 1.5 line spacing. The page count does not include bibliography. Include the full references to the literature after the review, using a designated reference style. (10 Marks)