Individual units within the firm that operate like separate business and marketing objectives, resources, managers and competitors are called a. Firms competencies b. Corporate operating units c. Strategic business units (SBU) d. The firms benefits " Growth strategies emphasizing "existing product and new markets" are known as a. Product development b. Diversification c. Market development d. Cost leadership '. Dtata used by marketing but gasthered for some other purpose than current marketing info is called a. Outside date b. Primary data C. Miscelleneous data d. Secondary data 10. A survey is a. A questionaire asking specific question about their behavior b. Published research on the state of industry C. Data obtained from StatCanada d. None of the above Part 2