Individual Work: 1. Determine 2 countries where you believe Jones Soda will do successfully. (Do not select Canada) a. Name the two countries. Make sure the Jones Soda is not sold in those countries. b. Substantiate your choice with research and supporting facts and data. i. Facts and Data for country 1 ii. Facts and Data for country 2 2. Develop a very brief promotional plan for each country a. Design the name of the brand in country 1 i. Will you keep the same name, Jones Soda? ii. If you choose to keep the name, why do you think the name, Jones will resonate with the consumers in this country? iii. If you choose to change the name, what will you change it to? Why? b. Design the name of the brand in country 2 i. Will you keep the same name, Jones Soda? ii. If you choose to keep the name, why do you think the name, Jones, will resonate with the consumers in this country? iii. If you choose to change the name, what will you change it to? Why? c. Design the product label i. For country 1. Explain your reason for this design. Ishihara 4 ii. For country 2. Explain your reason for this design. d. Design promotional activities i. How would you promote this brand in country 1? 1. Select 1 medium (traditional medium such as TV, Billboard, Transit or social such as Facebook, Twitter, etc.). Explain your reason as to why this is the most appropriate, 2. Select 1 event to sponsor or host. Explain your reason as to why this is the most appropriate. ii. How would you promote this brand in country 2? 1. Select 1 medium (traditional such as TV, Billboard, Transit or social such as Facebook, Twitter, etc.). Explain your reason as to why this is the most appropriate, 2. Select 1 event to sponsor or host. Explain your reason as to why this is the most appropriate. 3. Consider the choices of countries you have analyzed. a. Revisit the countries you have studied in terms of (1) brand value, (2) revenue generation, (3) ease of market penetration, (4) ease of promotion execution. b. You will be presenting these possibilities to the CEO. i. Which do you think the company will wish to enter first? (consider the decision criteria listed in a) ii. Substantiate your choice with researched data and facts