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INDIVIDUAL WRITEN REPORT [100 marks] Muhra and Atheer are two enterprising youths. They graduated from Coventry University UK last year with degrees in Marketing Management.

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INDIVIDUAL WRITEN REPORT [100 marks] Muhra and Atheer are two enterprising youths. They graduated from Coventry University UK last year with degrees in Marketing Management. They thought instead of opting a job, they launched a Premium and Luxurious perfume company called - Perfume Cafe in Dubai. A wealthy investor has chosen to invest in the perfume industry after learning of its bright prospects. Muhra and Atheer have now set their sights high as they aim to expand their business in the GCC outside the UAE. However, the market competition seems to be tough as there are bureaucratic procedures in the chosen country market to start a business. C_AMO_TEM_035_04 Pace 1 of Marketing Management (Bu5S-B 2011) - Spring - 23 - CWI (individual Portfolio) - All- QP Task: Students should work individually in preparing the marketing plan for the company Perfume Cafe and should conduct a research about one from any country within GCC economic apart from UAE. Being a marketing student, write report and present main findings as full detalls Marketing Plan. You will conduct background research (secondary research - journal articles, industry magazines, websites, news reports) into the product area, the chosen market, conduct a PESTEL analysis one of the GCC country Market apart from UAE and outline major elements of the environmental analysis. You will be required to understand the potential consumer market to identify a target market (through the segmentation process). The Plan should include the following sections: - Executive Summary - Marketing objectives - Consumer Behavior analysis - PESTEL analysis - Marketing strategies - Market Segmentation Strategy - 4Ps (Product, Price, Place and Promotion) - Competitor Analysis - Implementing the Pricing strategy - Distribution Analysis Evaluation and recommendations Word limit: 2500 words. Tolerance is 10%6 maximum either way. You are required to record number of words on the cover page of assignment

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