Question
Individually or in groups of 3-5 (based on number of students), analyze the business case below and present your findings in class. A high-end car
Individually or in groups of 3-5 (based on number of students), analyze the business case below and present your findings in class.
A high-end car manufacturer- Jaguar, is planning on entering a developing country India, to expand it's customer base and position itself for growth in the future.
The country has high Import duties for foreign made goods and a relatively underdeveloped infrastructure.
It is a large and upwardly mobile middle class and a significant but small percent of extremely wealthy people.
What are the Barriers to Entry for Jaguar. Explain why you say that. And what can it do to mitigate these risks.
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