Indocafe PT has hired you as an economic consultant to assess the potential of profitably entering the Malaysian market for coffee. Indocafe would like the recommendations on what are the most important factors in order to successfully penetrate the market. The company head quarter is also interested in opening several distribution outlets or sales points other than the production of the coffee. Give your professional recommendation on the factors that would be most beneficial to determine the correct location and size for the outlet.

Write a detailed professional plan on how to proceed the this work