Industry 3 AC Camera Design Image Sensor Size LCD Display Screen Image Quality (maximum resolution) Year 6 Year 7 Year 8 Year 9 Year 10 11mm 11mm 1040k 11mm 11mm 1040k 1040k 11mm 1040k 610k DECISION HISTORY - All Years Company D Year 11 Year 12 Year 13 Year 14 Year 15 11mm 1040k 38402160 38402160 38402160 38402160 38402160 38402160 Number of Photo Modes (video/still) 6/3 8/3 8/3 8/3 8/3 8/3 Product Camera Housing 8 10 10 10 10 10 Enhancements Editing / Sharing 10 11 11 12 ($ spent per camera) Included Access. 8 10 10 10 Extra Performance Features 4 4 4 Number of AC Camera Models Product R&D Expenditures (5000s) UAV Drone Design Built-In Camera (company's best model +) GPS/WiFi/Bluetooth Battery Pack (max. flight time in minutes) Number of Rotors Rotor Performance Body Frame Construction Obstacle Sensors 2 2 2 20 2 12 12 10 10 4 4 4 2 2 16000 16000 20000 16000 12000 6000 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 8 Enhanced Min Upgrd Min Upgrd Enhanced Enhanced 15 15 6 Enhanced Enhanced Sig Upgrd Enhanced 18 21 6 6 Sig Upgrd Sig Upgrd Sig Upgrd Advanced Advanced Advanced 25 8 25 8 Advanced Fi-glass 360 Bas Fi-glass 360 Bas Fi-glass 360 Enh Fi-glass 360 Enh Advanced Carbon Fi 360 Enh Camera Stabilization Device Extra Performance Features Number of UAV Drone Models Enhanced Enhanced Enhanced Enhanced Advanced Advanced Carbon Fi 360 Enh Advanced 4 4 5 6 8 1 1 1 1 8 1 Product R&D Expenditures ($000s) AC Camera Marketing 18000 18000 24000 24000 27000 24000 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 NORTH AMERICA Wholesale Price ($/unit) 224 256 257 262 276 270 Retailer Support ($000s) Advertising Budget ($000s) Website Displays/Info ($000s) Sales Promotions (weeks/discount) Warranty Period Anticipated-Wholesale Price Ind. Avg. Efforts P/Q/Rating 1800 2200 2450 2650 4500 3500 1500 2500 2700 3400 5000 3000 1500 1700 2000 3000 3250 2000 1wk/22% 1wk/22% 1wk/22% 1wk/22 % 1wk/22% 1wk/22% 120 days 180 days 180 days 180 days 180 days 180 days 225 283 268 263 306 289 4.2 5.1 5.3 5.6 6.4 6.1 Number of Models 3.0 3.0 3.0 3.0 3.0 3.0 Retailer Support ($/unit) 4.80 7.10 6.10 8.00 6.90 8.70 Advertising Budget 2,500 2,500 2,640 3,140 3,580 3,570 Website Displays Sales Promotions Warranty Period 1,500 1,500 60 days 1wks/10.0% 1wks/10.4% 90 days 2,040 1wks/17.0% 180 days 2,000 2,010 2,110 1wks/12.4% 2wks/14.9% 2wks/16.0% 160 days 190 days 216 days EUROPE-AFRICA Wholesale Price ($/unit) Retailer Support ($000s) Advertising Budget ($000s) Website Displays/Info ($000s) Sales Promotions (weeks/discount) Warranty Period Anticipated-Wholesale Price Ind. Avg. 224 256 258 262 276 269 1440 1800 1950 2400 4000 3500 1500 2300 2600 2750 5000 3000 1200 1200 1500 1800 1950 1700 1wk/22% 1wk/22 % 1wk/22% 1wk/22% 1wk/22% 1wk/22% 90 days 180 days 180 days 180 days 180 days 180 days 225 283 269 263 306 289 P/Q/Rating 4.2 5.1 5.3 5.6 6.4 6.1 Efforts Number of Models 3.0 3.0 3.0 3.0 3.0 3.0 Retailer Support (S/unit) 4.80 6.40 6.80 6.90 6.80 8.40 Advertising Budget 2,400 Website Displays 1,500 Sales Promotions 2,320 1,370 1wks/10.0% 1wks/10.4% 1wks/15.0% 1,460 1,980 2,080 2,680 1,220 Warranty Period 60 days 90 days 180 days 1,520 1wks/12.4% 160 days 1,560 1,610 2wks/15.0% 2wks/17.8% 190 days 216 days