Question
Industry analysis -. Using Porter's five factors to evaluate CVS's position in the industry. In addition, address the following questions: What are the dominant economic
- Industry analysis-. Using Porter's five factors to evaluate CVS's position in the industry. In addition, address the following questions:
What are the dominant economic & marketing features of the industry?
Growth rate, scale required, resource requirements?
Distribution channels and who has them?
Differentiated or commodity?
What are the drivers of change in the industry?
Level of innovation required?
Level of technology required - speed of change?
Changes in cost and efficiency?
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The Standard For Portfolio Management
Authors: Project Management Institute
4th Edition
1628251972, 978-1628251975
