Industry and Competition Analysis Learn as much as possible about the industry which the company aspires to enter. Be explicit on how you define your client's market, who the customers are, and who the competitors are. Who are the competitors of the client company? How do they operate? What products/services do they offer? When analyzing the competition's products and strategies, think about the following: Brands on Shelf Flavor Profile Net Weight Type of Retail Store Retail Price Product Attributes How does My Better Batch compare to these brands? When assessing your client's competitive position, you may find this short guide and this 5-minute video on SWOT analysis helpful. And this longer video by X-Culture professors reviews SWOT, PEST, and other models. New Market Selection and Analysis Based on your analysis of the company and competition, identify the most promising new markets for your client. Where would the product be in most demand? You can identify a geographic area (country or region) or market segment (type of companies or people worldwide). When analyzing target consumers, think about the follwing: Age Gender Taste preferences Price vs. quality preferences Price vs. speed preferences . What are they looking for when shopping for short-cup baking options in this aisle? What are they looking for but cannot find?