Industry Descriptions NOT FINISHED YET. 32 questions on other pages have not been answered. Three industries Each of your three businesses operates in a different industry. Here's what the industries look like. Market growth (\%/year) Customer price sensitivity Effect of price changes on market growth You and your competitors You and your competitors start from identical positions. The only way to out-perform your competitors is to out-strategize them. Financials for your three businesses (and your competitors' businesses) differ by industry, as shown here. * Note: If you raise (or cut) your price, your variable costs will rise (or fall) slightly. NOT FINISHED YET. 21 of 21 questions on this page have not been answered. Objectives of your pricing strategy Return on sales (profit/sales \%) do you want profitability, market share (of units sold), or some of both? Allocate 100 points between those measures of success. With Cl, you find out after one quarter what your competitors did with their prices. Without it, you find out after two quarters. Cl lets you respond faster to competitor moves. It adds 5% to your fixed costs. Industry Descriptions NOT FINISHED YET. 32 questions on other pages have not been answered. Three industries Each of your three businesses operates in a different industry. Here's what the industries look like. Market growth (\%/year) Customer price sensitivity Effect of price changes on market growth You and your competitors You and your competitors start from identical positions. The only way to out-perform your competitors is to out-strategize them. Financials for your three businesses (and your competitors' businesses) differ by industry, as shown here. * Note: If you raise (or cut) your price, your variable costs will rise (or fall) slightly. NOT FINISHED YET. 21 of 21 questions on this page have not been answered. Objectives of your pricing strategy Return on sales (profit/sales \%) do you want profitability, market share (of units sold), or some of both? Allocate 100 points between those measures of success. With Cl, you find out after one quarter what your competitors did with their prices. Without it, you find out after two quarters. Cl lets you respond faster to competitor moves. It adds 5% to your fixed costs