Industry Trends Being able to understand and spot trends is a central aspect of professional life, particularly in fast-moving, customer- driven industries like tourism. As industry professionals, we not only want to know where the industry is 'at', but also where it is going, and the role that we and the companies we own and work for will play in relation to those trends. Trust me, the question of what trends are at play in our industry and should we be doing anything related to those trends is a central question in our industry. Not participating in or responding to a trend can mean being left behind, while embracing a seeming trend too quickly can also have negative repercussions, particularly if that 'trend' turns out being a fad. The point here is to recognize that being aware of, and sensitive to changes in our industry is part of being a modern-day professional...and the best way to do it is to continue to read the industry publications and news, and get involved in industry associations. Tourism Trends With the chapter on trends in the HOST1085 Course main textbook and related to the PESTEL analysis, you are encouraged to explore industry publications to identify trends in tourism and then contribute to the Padlet below. For your Padlet entry, you are required to do the following: 1. Identify and describe a trend, indicating why it is a trend, and whether it is an 'emergent' or 'established' trend (1.5points) 2. Contemplate the significance of the trend and its proposed impacts of this trend on tourism (2points) 3. Provide links to resources, additional information about the trend in your post (0.5points)