Q1) Explain the situation where intrabrand competition is desirable by manufacturers at retail level. Consider this competition on 1-kg of Tapal Family tea pack being carried on by Imtiaz super store and a local retailer near your house. Discuss the mechanism of the two stores to compete. Who are the ultimate beneficiaries? After a month, the local store owner decides to discontinue the brand, he however; uses bait and switch to run this category. Explain how he can apply this technique.