Influencing (i.e. advertising) has been around for a long time. For radio, television, and film, examples of influencing advertising include product placements. With the proliferation of social media, influencing has been democratized and individual influencers can now reach thousands of potential consumers with a single post. https://iowacapitaldispatch.com/2023/04/15/social-influencer-ethics-and-the-implications-of-a-tiktok-ban/ is a short article on influencing.

Please read this article in conjunction with this week's discussion. For this week's discussion, please find a news article, research paper, or trade journal that discusses influencing. After reading your selected article, please discuss the following: The article you selected. The ethical dilemmas present in influencing. The efforts by regulators to protect consumers.