1. InfluTaining is a new promotions company formed by three former ad executives who had previous careers in large multi-service advertising agencies. Over the years, they developed close ties with a number of prominent influencers, including movie and TV stars. Consequently, they feel poised to respond to the business world's growing desire for branded entertainment. 
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3. 1) The InfluTaining staff has an idea for a corporate giant in the workout and fitness clothing industry; a reality TV show using all of its products in stunts and obstacle races. The client is worried about playing it straight with consumers, and requests being openly disclosed as a paid advertiser for the show. This worry stems from the concern that: 
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5. a) Branded entertainment and product placement is explicitly regulated under the Antitrust laws enforced by the FDA. 
6. b) Branded entertainment will not feel authentic without disclosure of funding. 
7. c) There can be a lack of alignment around who is competing in these races and what the brand's ethics are. 
8. d) TV networks could be charged with deception and misleading the consumer.