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informal norms mall1. Fully discuss the STP concept and utilize an example (company of your choice) to support the discussion. This should note the specific

informal norms mall1. Fully discuss the STP concept and utilize an example (company of your choice) to support the discussion. This should note the specific steps in the segmentation process and how your selected company is "effectively" using STP to support their customer-focused, value-driven strategy. Include some discussion about why you feel its approach is effective and how it establishes a unique position for the organization relative to key competitors

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