1. Information and persuasive content can be combined to form:
2. hierarchical need satisfiers."sex, fear, and humorous appeals."perceptual modifiers and need enhancers.guilt and enrichment appeals.

1 points

QUESTION 76

1. "Chico's sells women's sportswear. A simple tank top with the Chico's label costs $48. If you know you simply want a tank top, you can buy a tank top for $5 at a Family Dollar Store, but it won't have the Chico's label. What kind of demand-oriented approach to pricing is being used by this manufacturer?"
2. prestige pricingexperience curve pricingdemand-backward pricingtarget market share pricing

1 points

QUESTION 77

1. If you computed: (unit price x quantity sold) - total cost. What would you be calculating?
2. total revenuemarginal revenueprofitaverage revenue

1 points

QUESTION 78

1. "When the personal computer was first introduced, industry analysts predicted that very few would be sold. However, a short time after the product was made available, consumers who were young, highly educated, adventuresome, and who were well informed began buying personal computers. While those buyers were relatively few in number, the marketers of computers were encouraged because other, less adventuresome consumers would likely adopt personal computers later. According to the product adoption classification, those first buyers of personal computers were:"
2. early majority.innovators.product leaders.early adopters.

1 points

QUESTION 79

1. Mattel has contractually agreed to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes. Colgate pays Mattel a fee for the use of the Barbie name and image. This is an example of:
2. reseller branding.brand licensing.manufacturer branding.generic branding.

1 points

QUESTION 80

1. Reminder product and brand advertising is typically used to:
2. inform the target market.reinforce previous knowledge.identify the target market.persuade the target market.

1 points

QUESTION 81

1. "Kirk, an avid Ultimate Fighting Champion (UFC) fan, is glued to the television screen at his local sports bar every Saturday evening as he watches his favourite fighters. He thinks pay-per-view matches would be more enjoyable at home if he had a high-definition big screen television. Kirk has begun talking with his friends to learn more about the various brands of high-definition big screen televisions available. In which step of the purchase decision making process is Kirk engaged?"
2. problem recognitioninformation searchevaluation of alternativespurchase decision

1 points

QUESTION 82

1. "As the use of telemarketing grows, which topic of discussion among consumers, federal and provincial governments and businesses has become the most concerning?"
2. on-time deliveryconsumer privacyprice differencesthe choice of language to use

1 points

QUESTION 83

1. "At a local farmers market, an artisan craftsperson sources supplies for his cabinetry from old wine barrels and wine crates. He communicates to prospective customers the origins of his materials prominently. He is engaged in:"
2. green marketing.environmental marketing.the Valdez Principle.cause-related marketing.

1 points

QUESTION 84

1. "After receiving your air ticket, you realize it is an aisle seat; you dislike aisle seats because the drink cart always hits your elbow! You head to the check-in counter where two flight attendants are conversing among themselves, seemingly ignoring you. You wait for one minute before clearing your throat, and asking if there are any window seats available. The flight attendants were not very ________ to you standing there."
2. courteousreliableresponsiveempathetic

1 points

QUESTION 85

1. Which of the following is NOT a characteristic of products purchased within an organizational context?
2. Goods and services are purchased on the basis of specifications that are technical in nature.
3. The sizes of orders are typically much smaller than in consumer buying.
4. Raw and semi-finished goods are predominantly purchased.
5. The focus is on delivery time and postsale service.

1 points

QUESTION 86

1. "With respect to the rights of consumers, which of the following is NOT specified in the codification of ethics between buyers and sellers in Canada?"
2. the right to safetythe right to be heardthe right to have fair pricesthe right to be informed

1 points

QUESTION 87

1. In what way are traditional and social media similar?
2. They both can reach either large or niche audiences.They both are relatively inexpensive or free to produce."They both rely upon contributions from established ""experts"" to create credibility and social authority."They both require specialized training.

1 points

QUESTION 88

1. At which stage in the buying decision process would a firm ask its vendors' help in designing product specifications?
2. purchase decisionproblem recognitioninformation searchalternative evaluation

1 points

QUESTION 89

1. "Users, influencers, or deciders in the buying centre want to change product specifications, price, delivery schedule, or suppliers in which situation?"
2. modified rebuybuy classnew buystraight rebuy

1 points

QUESTION 90

1. Which of the following is NOT a basis used to segment organizational markets?
2. psychographicusage rateannual sales volumegeographic